Automotive

Submitted By: Brad Williams and James Rothwell
October 1, 2020
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more? Online auto sales are now booming as...
Submitted By: Michelle Boczonadi
February 27, 2020
This NADA Show was one of the most exciting in recent memory: great energy, strong attendance, standout speakers, and a showroom floor absolutely buzzing. As I was walking the NADA Show floor to speak with auto marketers from around the country, I encountered three recurring themes that will likely...
Submitted By: Lee Singletary
February 18, 2020
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared their insights into advanced advertising, the next generation of car...
Submitted By: Kevin Bacon
February 7, 2020
In the past two years, use of over-the-top (OTT) services, which Effectv defines as content delivered over an internet connection, has increased 79%*.
As subscription services and ad-supported applications have given viewers new and flexible ways to consume their favorite content and the rise of...
Submitted By: Jared Solow and Joe Alesi
January 16, 2020

 
We’re all different. Different strokes for different folks, right?
Brands have a general idea of who their target audiences are, but members of those audiences will intrinsically have different and unique needs and wants. While two different people could use an advertiser’s products, they...
Submitted By: Lee Singletary
December 9, 2019
As Effectv hosted its brand relaunch at the famed Studio 8H in New York City, the Effectv Automotive Advisory Council (AAC) gathered for its fourth meeting. The advocacy group, which focuses on cultivating best practices and uncovering new solutions and innovations in advanced advertising for the...
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