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Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond. ...
In the early days of addressable TV advertising, it was best known as a tactic for niche advertisers to reach precise audiences. If national TV delivered too much waste against a narrow target, addressable TV advertising offered a new solution. ...
Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention. ...
Sports bring in loyal audiences who tend to tune in regardless of how their favorite team is faring. And with its continued expansion into streaming, sports fans have more opportunity to engage with the content they enjoy. ...
In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms. ...
