Using insights from first-party Comcast data, Effectv seamlessly connects candidates to voters across every screen—TV, streaming, and video on demand.
Est. adults potentially reached, enabling audience delivery at scale
of political viewers’ time is spent with ad-insertable cable & VOD
as much time from viewers is spent on cable news vs. broadcast news
the amount of audience's time is spent watching TV compared to digital ads
As the advertising division of Comcast, Effectv connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs
Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.
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Effectv’s premium video advertising solutions put candidates on the biggest platforms: TV, streaming, and video on demand. It’s easier than ever to reach voters in trusted, brand-safe content at every stage of their decision-making process, so you can make a difference at the polls.
Find audiences based on geography, demographics, and voter segments, such as those likely to vote, using rich data.
Connect with audiences wherever and whenever they’re watching, on programs from news to entertainment to sports.
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Research/Report
Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial. 2024 is shaping up to be the most expensive election cycle of all time. An estimated $10.7 billion in political ad spending is predicted across presidential, congressional, gubernatorial, and down-ballot races.
Video
Chris Vail, VP, Political Sales at Effectv shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages. Chris Vail, VP, Political Sales at Effectv shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.
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