Insights

Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.

For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.