Take a deep dive into advertising concepts that unveil insights in a blog-meets-infographic format.
Effectv conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.
TV and streaming are redefining how marketers advertise. Learn how to optimize your strategy using the exclusive insights below.
Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Buyers today can skip to purchase without knowing a brand, get stuck in the consideration phase, or change their minds - just like hikers may take shortcuts, circle back, or wander off the path completely.
