As much as the digital revolution has transformed entertainment, the engaging, lean-back, in-home experience of watching your favorite shows and movies on a big screen still holds a lot of sway. But “TV” is now multiscreen, delivering premium video programming from a wide range of sources: linear and on-demand channels, subscription streaming platforms, free streaming channels, internet video, and on and on.
For many of us, a car isn’t just a car. It’s an expression of our style and personality. To drive brand awareness and purchase intent, manufacturers and dealers must leverage the power of advertising to develop equally memorable connections with consumers. A recent study, TV Makes Memories, highlights how ads in a TV environment have a unique ability to drive engagement and build powerful memories.
Effectv conducted a study to help marketers better understand how different types of commercial creatives affected viewer response in terms of perception and engagement. Learn how a data-informed approach to campaign creative can positively impact your campaigns.
TV and streaming are redefining how marketers advertise. Learn how to optimize your strategy using the exclusive insights below.
Consumers take a fluid approach to engaging with brands that can seem more like a winding mountain trail than a straightforward tunnel. Buyers today can skip to purchase without knowing a brand, get stuck in the consideration phase, or change their minds - just like hikers may take shortcuts, circle back, or wander off the path completely.