Effectv uses insights from first-party Comcast data and TV targeting to seamlessly connect brands and buyers.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Consumer shopping habits continue to change drastically. However, the need for brands to directly connect with audiences remains constant. With Effectv, deliver your message to the right people at the right time to impact behavior and drive results.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Whether you’re trying to create general brand awareness or reach consumers when they’re ready to buy, Effectv helps you engage shoppers at every stage of the journey. We help you target audiences and deliver your message across every screen to drive results.
Insights from first-party Comcast data helps you find the consumers that matter most to your business.
Deliver your ad to target audiences across linear TV, streaming, and video on demand on the programs they love to watch.
Explore Audience Targeting & Multiscreen Delivery
Gain a complete understanding of how your ad performed with a full set of reporting metrics.
Research/Report
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Research/Report
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
CASE STUDY
Discover how this appliance store generated a 35% increase in new users to its website.
Read MoreWe'll put you in front of the right audience at the right time to drive real results.
