Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.
Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.
In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.
Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.
Target consumers and deliver your message wherever and whenever they’re watching.
Explore audience targeting & multiscreen delivery
With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
For years, audience numbers for local cable and local broadcast have been underreported, depreciating the power they hold in reaching viewers. Measurement based on “panel-only” data had resulted in an under-counting of audience and impression availability.