Media & Entertainment

Set the stage to get everyone watching

Effectv uses insights from Comcast viewership data and TV targeting to engage the right consumers for your programs and increase viewership.

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Est. adults potentially reached, enabling audience delivery at scale

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Comcast households providing data insights

6:17

average daily time spent with TV, among Comcast households

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cable TV's share of TV viewing vs. broadcast and premium in 1H 2022

Stand out so audiences tune in

Viewers have more entertainment choices than ever. That’s why we use insights from viewership data to connect you to the right audiences at the right time across every screen.

Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.

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Stay top of mind with viewers

In today’s multiscreen world, reaching your audience has become more complex. Effectv offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.

Data drives strategy

Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.

Explore The comcast advantage

Optimize engagement

Target consumers and deliver your message wherever and whenever they’re watching.

Explore audience targeting & multiscreen delivery

Maximize accountabilty

With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.

Explore reporting & attribution

Reach Gamers

Whether you’re promoting a new title release or gaming platform, Effectv can help you reach the audience you’re looking for on premium TV content no matter the device.

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Key Insights

The 2024 Comcast Advertising Report Research/Report

The 2024 Comcast Advertising Report

Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.

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Local Cable Has Always Been Valuable for Advertisers. Now We Can Prove it. Blog

Local Cable Has Always Been Valuable for Advertisers. Now We Can Prove it.

For years, audience numbers for local cable and local broadcast have been underreported, depreciating the power they hold in reaching viewers. Measurement based on “panel-only” data had resulted in an under-counting of audience and impression availability.

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Blog

Feasting on Ads Across All Screens [Infographic]

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Research/Report

The Multiscreen TV Advertising Report 1H 2024

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Immersive Story

The Sports Replay: A Campaign Analysis of Sports Advertising

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Research/Report

Behind the Remote: A Deep Dive into Sports Viewership & Fandom

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CASE STUDY

Leading TV Network

Read how one network drove a 15.5% lift in conversion for one of its programs.

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