Effectv uses insights from first-party Comcast data and advanced TV targeting to seamlessly connect consumers to home improvement specialists.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Whether you need to reach pool owners, renovators, or those looking to repair their HVAC systems, we’ll put you front and center so you can stand out. Effectv delivers your message to the right audience at the right time to generate results that matter.
Latest Insights: Learn how to identify the right target audience for your campaign in our most recent blog post.
Effectv offers a suite of ad solutions that allow advertisers to target audiences on premium content across linear TV, streaming, and video on demand.
First and third-party data help segment audiences based on geography, demographics, behaviors, and more.
Deliver your ad to target audiences across every screen to attract those likely to need your services.
Explore Audience Targeting & Multiscreen Delivery
Receive a full set of reporting metrics to learn how your campaign performed and tie results back to media exposure.
Research/Report
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Research/Report
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
Case Study
Learn how this family-owned garden center achieved 130% year-over-year revenue growth.
Read MoreWe'll put you in front of the right audience at the right time to drive real results.
