Political

Submitted By: Buck Cram
August 18, 2020
TV has a proven effect on election outcomes. But TV has changed. In addition to traditional viewing via cable and satellite, over-the-top (OTT) streaming services are now a popular and growing media type. Together, TV and OTT offer full-funnel outreach capabilities and are important components of a...
Submitted By: Lee Singletary
November 12, 2019
In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publisher of The...
Submitted By: Effectv Blog
October 11, 2019

 
There’s no silver bullet for winning political elections. But the research suggests that if there is anything close to a silver-bullet for political campaigns, its TV advertising. And in 2020, campaigns need any advantage they can get to come out on top.
Last month, our clients and friends...
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Submitted By: Dan Sinagoga
August 9, 2019
Effectv recently released Winning TV Strategies for Elections, our new Political ebook that shares valuable data-driven TV ad strategies born out of the lessons learned from the 2018 election cycle.
On the heels of this release, we sat down with Effectv's Dan Sinagoga, VP, Political Advertising,...
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Submitted By: Lee Singletary
November 8, 2018

The 2018 midterm elections held Tuesday, November 6, were a pivotal milestone for contested seats in the U.S. House of Representatives, U.S. Senate, and local government. Political advertising helped drive unprecedented midterm voter turnout, as 2018 ushered in a new phase in the era of data and...
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Submitted By: Dan Sinagoga
November 2, 2016
With prominent Republicans pulling their support for the Republican presidential nominee, down ballot races have become even more crucial. Many Republicans are worried about a potentially historic loss in the majority they hold in the House of Representatives, and there are several contentious...
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