Effectv Perspectives

Submitted By: Heather Coghill
June 10, 2020
For many, the world came to a halt in mid-March with the impact of the Covid-19 pandemic. Due to stay-at-home orders, daily routines changed rapidly and drastically. Not surprisingly, these changes in work life and leisure activities caused changes in TV viewership.
Television viewing already was...
Submitted By: Erin Pinckney
May 18, 2020
Erin Pinckney is Executive Director, Sales Marketing at Effectv
 
Against a backdrop of somber, inspirational commercials during the current pandemic, did I also just see RATT playing in someone’s kitchen during a Geico spot? I did, and for good reason. Now is the time to give your current...
Submitted By: Paul Martecchini
May 12, 2020
Emotions play a large role in consumer decisions. But in times of uncertainty – such as this unprecedented period of economic, medical, and safety concerns – emotional connections can be more meaningful than ever.
When brands work to truly connect with their customers, they can increase trust and...
Submitted By: Effectv Blog
March 27, 2020
We asked our female leaders at Effectv about their experiences working as women in advertising and the advice they'd give other women in the industry.    

These successful women also dive into what inspires them and what its like to be a female leader at Effectv.  ...
Submitted By: Maria Weaver
November 5, 2019
A lot’s changed since Comcast Spotlight launched in 2004.
The business of TV advertising has changed. The way consumers watch TV has changed. The very definition of TV has changed.
Over the years our company has evolved to include more data-driven solutions, audience-based strategies, and results-...
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