Digital Advertising

Submitted By: Effectv Blog
June 18, 2020
In response to the coronavirus health crisis, the death of George Floyd most recently and the unrest seen in communities across the country, companies and brands all over the world are taking a stand on racial inequality and social injustice. Some are getting it right, but others are struggling to...
Submitted By: Kevin Bacon
February 7, 2020
In the past two years, use of over-the-top (OTT) services, which Effectv defines as content delivered over an internet connection, has increased 79%*.
As subscription services and ad-supported applications have given viewers new and flexible ways to consume their favorite content and the rise of...
Submitted By: Kat Pilnick
January 22, 2020
Brand safety is an ongoing concern for today’s advertisers, with 60% of marketers saying it’s a serious problem for their advertising efforts.
Behind these concerns is a proliferation of disreputable websites and content – nearly 10% of digital ad impressions are surrounded by unsuitable content –...
Submitted By: Lisa Ahern
December 3, 2019
At Effectv, we’re always evolving and innovating. We must in order to stay ahead of the constantly-changing business of TV advertising and to continue to meet the evolving needs of our clients.
It’s why we recently changed our name and announced two new solutions that drive growth for our...
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