Rebounderz

OVERVIEW:

Blending fun and fitness is the name of the game at Rebounderz of Jacksonville, FL, a single-location “extreme family fun center.” With trampolines, laser tag and archery, as well as facilities hosting birthday parties, group events and camps, the business offers something for just about anyone looking to have a good time while staying active. To help boost sales—particularly during slower periods—and generate traffic to its website, Rebounderz partnered with Comcast Spotlight for a multi-screen advertising campaign blanketing the market.

STRATEGY:

Knowing that many people will often drive for 45 minutes to an hour to come to a “destination” like Rebounderz, the facility included the full Jacksonville area in its advertising plan. To reach an audience of families—moms, dads and kids—as well as young adults interested in a unique fitness experience, demographically targeted television advertising included a mix of networks reaching those viewers: ABC Family (now Freeform), Animal Planet, Bravo, Cartoon Network, ESPN, ESPN2, Nickelodeon, TNT and USA. In particular, Rebounderz took advantage of an opportunity to serve as a local sponsor of Nickelodeon’s Kids’ Choice Sports Awards. To highlight that sponsorship across screens, the company’s digital advertising strategy included a high-visibility, 24-hour sign-in “roadblock” on XFINITY.com’s email page.

SUCCESS:

Thanks to their strategic multi-screen marketing approach, Rebounderz achieved its primary goals of increasing traffic to its website and posting a year-over-year revenue increase.

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