Carl Hatcher Furniture

OVERVIEW:

Business owners who recognize the importance of staying up to date with evolving consumer behavior know that having a strong online presence is critical to their long-term success. For Carl Hatcher Furniture in Sevierville, TN, bringing more traffic to the retailer's website was an essential part of a plan to increase brand awareness in the local area.

STRATEGY:

The multi-screen marketing plan Comcast Spotlight developed included a visually consistent banner advertisement to run throughout the year on Xfinity.com. Television advertising, which was refreshed quarterly, focused primarily on networks the store's target customers were viewing: HGTV, Lifetime, A&E, History and ESPN. That was supplemented with seasonal and special programming opportunities throughout the year, such as college sports and NFL football.

SUCCESS:

  • Significant increase in website traffic.
  • Record number of online inquiries.
  • One of the company’s most successful sales years.
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