Get the scoop on all things sports-related from teams that know the score.
No Days Off! Celebrating The Everyday Communal Experience Of Sports
Nothing brings fans together like live sports! The Video Advertising Bureau's report "No Days Off" celebrates the communal experience of sports. Click on the image below to download it from the VAB.
Cable to Televise NCAA Men’s Basketball Championship Game
This year marks the first time that a cable network (TBS) will be televising the NCAA division one men’s basketball championship game. Technically, it will air on three networks, as TNT and truTV will also air the championship, each using one of the finalists’ broadcast teams, while TBS airs the national broadcast.
This is part of a pattern of live sporting events coming to cable television, and in an era of on-demand viewing and audience fragmentation, live sports continue to thrive. In our latest trend insights report, we give you the score: how live sports remain a powerful draw and how many of those marquee events are airing on cable. You can download the full report below.
Keeping Score: Sports Programming is a Slam Dunk
Learn how sports programming can help you reach customers for your business in this Video Advertising Bureau report. Click on the image below to download it from the VAB.