Sports Advertising

Sports Advertising & Marketing

Sports programming has an extensive and unrivaled reach. Effectv can pair your message with the live sports content the audiences in your market crave. That way, you’ll get all the local fans you need with precision and reliability.


Advertise in the NHL Regular Season and Stanley Cup Playoffs

Get your brand in front of hockey fans with TV and digital advertising

Looking for non-stop action, the grittiest play and the best beards? The NHL delivers just that from October through June, culminating with some the most entertaining and competitive playoff games in sports. Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.

Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with NHL.

The NHL Playoffs are where Effectv really shines, with extensive coverage every round – and two telecasts of the Stanley Cup Finals!

Advertise in the NBA Regular Season, All-Star Game and Playoffs

Put your brand at Center Court!

The NBA…it’s where the drama between LeBron & Steph happens. It’s where The Greek Freak and Antony Davis happens. It’s where KD happens. It’s where fantastic happens.

The NBA Playoffs dominate cable during the post-season from April-May with 50+ Playoff games. Effectv can offer you a prime spot in the most important games from the NBA Quarterfinal rounds through the NBA Conference Finals on TNT and ESPN plus the All-Star Weekend in February.

Let us help you reach NBA’s highly engaged audience, wherever and whenever they’re watching video.1

*Source: Nielsen NPower. Reach of NBA Playoffs on Cable Nationwide.


Cable's Got You Covered When it Comes to the Majors

Put your message in front of one of TV’s most desirable, upscale audiences

From the lawns of the All England Club to the greens of Augusta…from the hard courts in Queens to the hardest course on Scottish links…Effectv will be covering every swing.  

Effectv can align your brand with some of the most prestigious tournaments across golf and tennis to help you reach incredibly affluent audiences.1 With coverage across events like the PGA Championship and Wimbledon, we’ve got you covered. Learn more about the consumers we can help you reach. Golf and tennis reached over 81 million viewers quarterly in 2018.2 Total minutes viewed in 2018 were up 4% year-over-year among all persons and among P25-54.3 Reach this growing audience by booking your plan today. Coverage throughout the summer will keep you top of mind with golf and tennis fans.

1 - Scarborough USA+: Dec15-Apr17, Adults 18+ who have watched the PGA Tour or Mens/Womens Tennis on Cable in the past year
2 - Nielsen CY 2018, Live+SD, average quarterly reach with 1+ minute qualifier, Golf and Tennis telecasts across all nationally measured networks
3 - Nielsen CY 2018 compared to CY 2017, Live+SD, Golf and Tennis telecasts across all nationally measured networks



Get in on NFL action this fall

Call us before time runs out!

Year in and year out the NFL delivers the best ratings, biggest excitement, and highest engagement on the greatest stage in sports.

With nearly 40 of the NFL’s biggest games, Effectv provides incredible access to your customers in Monday Night Football on ESPN and Thursday Night Football on The NFL Network.

  • For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
  • On ESPN the season-opening “MNF” doubleheader claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2


Now Effectv can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. 



One Sheet

NASCAR Advertising Opportunities

Delivering Race Fans All Year Long

Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Effectv pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Effectv will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.

*Source:  “NASCAR Fans most brand loyal among all American sports fans." Nielsen. 3/23/15. Web. 1/12/18.

Cable to Crown another National Champion

NCAA College Football Bowl Games

Will Clemson repeat their 2019 championship? Will Alabama avenge last year’s loss? Or will the Big 12, Big 10 or PAC-12 step up to take the crown?

Beginning December 21, 2019, major networks like ESPN, ESPN2, and FS1 will carry 30 bowl games including the New Year’s Six: the Orange Bowl, the Cotton Bowl, the Rose Bowl, the Sugar Bowl, and this year’s College Football Playoff Semifinals – the Fiesta Bowl and the Peach Bowl.

It all culminates January 13 with the 2020 National Championship in New Orleans on ESPN. 

Effectv will align your brand with the crème de la crème in college football to reach an affluent* and incredibly loyal and passionate audience, watching the games on all devices. 

*Scarborough Source: Scarborough USA+ (Dec15 - Apr17)
Adults 18+ who have watched any college football bowl games on cable in the past year.

One Sheet

Local NCAA® March Madness® Packages Now Available

We Got Game

In March, cable will host post-season games across major networks including TBS, TNT, and truTV including the final 4 and the Championship game. Throughout the tournament, Effectv will align your business with college basketball’s massive audience across all devices. Don’t miss your chance to reach this highly engaged and highly qualified audience.


Where to Reach This Audience

Whether you need to reach viewers across the country, in one region or city, or even just in your neighborhood, we can help make it happen. Our geographic targeting tools put your marketing muscle to work where your potential customers live, work and watch their favorite teams.

  • 80% of U.S. homes tuned in to the 2016 Rio Olympics—that’s 198 million viewers on TV alone.1
  • The 2016 NBA Western Conference Finals on TNT averaged 9.9 million viewers, and the Eastern Conference Finals on ESPN averaged 5.6 million viewers.1
  • The 2016 Major League Baseball NLCS on FS1 averaged 7 million viewers.1
  • The 2016 NCAA Men’s Division I Basketball championship game averaged 15.8 million viewers on TBS, TNT and truTV, peaking at 19 million viewers in the game’s thrilling final minutes.1
1.  Source: Nielsen Year in Sports Report: 2016, February, 2017

How to Reach This Audience

Your business can engage more sports fans with television and digital video advertising than with any other media source. Our offerings range from sport-specific networks that serve fans around the clock with live coverage, highlights and analysis programming, to entertainment networks that feature high-profile sports coverage. From regional to national sports networks, our media experts know your market like no one else.

Sports programming adds up to well over 80,000 hours per year, on dozens of channels like ESPN, FS1, NBCSN, FOX Sports regional networks, Comcast SportsNet, Golf Channel, NFL Network, the Big Ten Network, TNT and more. Your Effectv team will work with you, crunching the numbers to find the sports your potential customers are most passionate about and to develop a strategy to reach them.

2019 Sports Planning Guide

Effectv delivers every major sport across multiple screens, giving advertisers multiple ways to reach fans. Our 2019 Sports Planner and Guide can help ensure you never miss a crucial chance to reach your audience.


Sports Reports

The world of sports marketing changes fast. Stay up to date with the trends and opportunities in reaching fans with Effectv’s insight-forward sports reports. 

Learn More
TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.