SPORTS ADVERTISING
Make the Right Play for Audiences
Sports has taken a hiatus in the past few months, but it’s coming back…and fans will be tuning in! With sports, you can reach large, passionate audiences—extending across age, gender, and geography. As sports enthusiasts are more ready than ever to watch, now is the perfect time to align your business with the most thrilling, action-packed sports on TV. Contact us or your Effectv representative to advertise now.
By the Numbers:
Sports Win Big on TV
Sports is a powerhouse genre that attracts audiences.
91%
of sports on cable is watched LIVE 1
98%
of all sports programming aired on cable 2
89
of the top 100 cable telecasts were sports 3
37%
of all sports-related viewing on cable was sports news/commentary 3
Source: 1. Nielsen National TV View. Calendar year 2019. Sports Events rating comparison of Live and Live+7. 2. Nielsen NPOWER, CY 2019, ALL SN-SE-SC-SA Program Types. Based on total duration of programming. 3. Nielsen NPOWER. A25-54. Top Highest-Rated Telecasts in 2019. Comcast households.
NHL Hockey
The NHL announced its postseason format, with a likely late July start. When the league returns, it will go straight to the playoffs, which will feature 24 teams. Discover more about NHL audiences below.
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NBA Basketball
The NBA season will officially resume on July 31 in Orlando. Twenty-two teams will play eight more regular season games to determine playoff standings. Click below to learn more about the NBA fans who are watching.
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NFL Football
The NFL is actively planning for the best ways to bring football back to sports fans, through events like the virtual NFL Draft. In the meantime, check out some exciting things that happened in the off-season and stats on who’s watching.
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College Football
Things are looking good for the start of fall sports, and that includes college football. Check out some of the stats on who's watching and how the season and playoffs work.
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READ OUR LATEST BLOG POST: PGA SEES INCREASE IN VIEWERSHIP
Over the final three weekends of June, PGA Tour events saw big year-over-year growth in Unique Households, Reach Among TV Viewers, and Average Time Spent Viewing on Golf Channel, indicating a strong comeback for other sports as they return this summer. Read more here.
