SPORTS ADVERTISING
Make the Right Play for Audiences
Sports has taken a hiatus in the past few months, but it’s coming back…and fans will be tuning in! With sports, you can reach large, passionate audiences—extending across age, gender, and geography. As sports enthusiasts are more ready than ever to watch, now is the perfect time to align your business with the most thrilling, action-packed sports on TV. Contact us or your Effectv representative to advertise now.
By the Numbers:
Sports Win Big on TV
Sports is a powerhouse genre that attracts audiences.
91%
of sports on cable is watched LIVE 1
98%
of all sports programming aired on cable 2
89
of the top 100 cable telecasts were sports 3
37%
of all sports-related viewing on cable was sports news/commentary 3
Source: 1. Nielsen National TV View. Calendar year 2019. Sports Events rating comparison of Live and Live+7. 2. Nielsen NPOWER, CY 2019, ALL SN-SE-SC-SA Program Types. Based on total duration of programming. 3. Nielsen NPOWER. A25-54. Top Highest-Rated Telecasts in 2019. Comcast households.
Find Sport Superfans
Sports fans are loyal TV viewers. So as some sports seasons come to an end, fans don’t stop watching TV. With the Effectv Sports Matrix, find all the other sports your audience watches to reach them successfully.
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2021 Summer Olympics
The Summer Olympics in Tokyo have been postponed to July 2021! Put your business on the podium by advertising on NBCUniversal’s coverage of the Games. Click below to see who will be watching and how to reach them.
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NFL Football
The NFL is actively planning for the best ways to bring football back to sports fans, through events like the virtual NFL Draft. In the meantime, check out some exciting things that happened in the off-season and stats on who’s watching.
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College Football
Things are looking good for the start of fall sports, and that includes college football. Check out some of the stats on who's watching and how the season and playoffs work.
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READ OUT LATEST BLOG POST: SEPTEMBER “SPORTS SOLSTICE”
September wouldn’t typically be a month considered a peak time to enjoy your favorite sports. However, unprecedented times call for unprecedented viewing. In one weekend, 13 major sports aired on TV, driving over seven hours of viewership per household. Read more here.
