Reach Audiences
with the Right
Multiscreen
Advertising Solution

11,000

TV programs available

170

networks across all platforms and devices

80%

of set-top box VOD and Connected TV impressions delivered to big screens

100+

targetable audience segments

Effectv is one of the most scaled multiscreen TV providers in the market

We can create a customized CrossReach™ advertising solution designed to reach your brand’s unique audience across traditional linear TV, VOD, and IP-based platforms (mobile, desktop, tablet, etc.).

Our multiscreen marketing solutions feature premium inventory at scale across every device, backed by measurable proof of campaign performance – delivering the results that matter to our clients.



Here’s How We Do It

DATA

Insights from 30M+ Comcast households help us identify audience segments and viewing trends. Layering third-party, probabilistic data further enhances our models.

INVENTORY & SCALE

We provide access to the highest-quality inventory of programming across live, on demand, and streaming TV (OTT, TVE, CTV, etc.) across 66 markets.

BRAND SAFETY

We place ads in brand-safe TV and premium video content. There is no user-generated or pirated content.

PROVEN RESULTS

Transparent campaign performance metrics and attribution across platforms provide insights for future campaign optimization.

Evolution of Media Currencies

Comcast Advertising recently commissioned an Advertiser Perceptions survey to 300 multiscreen TV advertisers to better understand their take on the evolution of media measurement.

DOWNLOAD NOW
Addressable Advertising

Addressable TV advertising gives you the ability to reach multiple audience segments with a custom creative message at the household level. Learn how to use it to maximize the impact of your media dollars.

DOWNLOAD NOW
A Decade of Evolution

Analyzed the world’s largest datasets of premium video ad impressions to reflect the changes seen in the market over the last 10 years.


DOWNLOAD NOW
Reach Audiences on OTT

Streaming TV, also known as OTT (over-the-top), has undergone a massive evolution. In a recent webcast, we discussed the streaming ecosystem, its future, and where audiences are spending their time. Hear from experts in streaming from Peacock, XUMO, and Effectv.

Watch Now