We Reach Gamers


households across live, on demand, and streaming TV


markets across 32 states


of subscribers are 18-49


more likely for Comcast subscribers to have a household income of $150k+

18 Hours

of live TV a week are watched by gamers *


offers unique engagement options

Engaging Gamers

Whether your goal is to promote a new title release, gaming platform, gaming insights, or information on how to order online/download app, Effectv can help make meaningful connections with your target audience on premium TV content no matter the device.

Here’s How We Do It

Data-informed multiscreen solutions:

We harness insights from first-party Comcast, third-party, and BYO data to reach the right target audiences with greater precision

Brand-safe, premium inventory at scale:

We deliver quality programming inventory across live, on demand, and streaming TV in 66 markets

Measurable outcomes for your business:

Transparent campaign performance metrics and attribution across platforms provide insights for future campaign optimization

Xfinity Solutions

Curated Content

Gordon, the Xfinity Gaming Editor, curates a collection of videos for the industry’s top games on Xfinity’s Hangouts YouTube channel.

Xfinity's X1 Voice Remote

Interactive capability offers consumers the ability to engage with content in a whole new way.

X1 Entity Page Content Platform

Engage consumers beyond your :30 commercial, with a custom X1 entity page that hosts your short- or long-form video content.

Let’s Talk!

Click the button below to schedule time with an Effectv media expert for a discovery call. We would love to learn more about your marketing objectives and answer any questions you have.


About Us

Effectv and Xfinity are owned by Comcast.. Effectv helps local, regional, and national advertisers grow their business with multiscreen marketing solutions that combine the best of digital with the power of TV. Learn more in our Media Kit

* Source: Deloitte, “Digital media trends survey,” June 2019.