Condon to Lead the Company’s Sales Revenue, Execution and Effectiveness.
NEW YORK – Sept. 28, 2018 – Effectv, the advertising sales division of Comcast Cable, named Brendan Condon as chief revenue officer, effective Oct. 1. In this role, Condon will be responsible for Effectv’s sales revenue, execution and effectiveness across all lines of business. He will lead the company’s salesforce and its processes, with a strategic focus on customer experience and account management to drive revenue growth and exceed its targets. Condon will be based in Comcast Spotlight’s New York headquarters.
Condon is a 30-year global media veteran specializing in multi-platform sales, with a strong blend of linear, digital video, mobile and addressable advertising experience.
“Brendan is an industry leader with a finger on the pulse of today’s dynamic advertising industry,” said Hank Oster, senior vice president and chief operating officer, Effectv. “We are excited to have him on board as Comcast Spotlight moves into a data-enabled, audience-driven era complete with new, advanced products and solutions to help advertisers make more informed and efficient buying decisions.”
Previously, Condon served as president of AdMore, an audience-based programmatic television advertising platform, and REVShare, one of the nation’s largest short-form direct-response providers, at Cannella Media. Prior to this role, Brendan was the chief executive officer of Media Properties Holdings, which was part of The Carlyle Group prior to its sale to Cannella Media.
Prior to Media Property Holdings, Condon held senior advertising leadership roles domestically and internationally with AOL and Time Warner Inc. In addition, Condon has extensive background in finance, operations, mergers and acquisitions.
About Effectv
Effectv, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-screen marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Effectv has a presence in nearly 60+ markets with more than 32 million owned and represented subscribers. For more information, visit www.effectv.com.
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