In the News


Media Contact:
Elaine Wong, Vice President of External Communications
Phone: 917.934.1559
Email: Elaine_Wong@comcast.com

April 4, 2018
by Kelly Liyakasa, AdExchanger
Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.
The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders...
April 3, 2018
New technology could transform advertising, distribution
By: Gary Arlen, Multichannel News
Blockchain enthusiasts expect 2018 to be a breakthrough year in media and advertising, despite offering differing definitions of what, precisely, blockchain is.
Digital distribution and advertising payments...
March 16, 2018
By Robert Andrews, Beet.tv
For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences.
But Comcast’s ad sales division is now helping buyers use data and advanced analytics...
February 28, 2018
Video advertising is witnessing unprecedented growth as more businesses begin to recognize its massive capacity to disseminate their message to the world. Conventional television broadcasting which lay the groundwork for this revolution is now giving way to digital video advertising that employs...
May 8, 2017
By: Jeff Baumgartner, Multichannel News on May 5, 2017
 
Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Effectv.
Word of Jenckes’s new role at Comcast has been circulating for weeks,...
December 5, 2016
By: Steve Ellwanger, Beet.TV
Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes...
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