In the News


Media Contact:
Elaine Wong, Vice President of External Communications
Phone: 917.934.1559
Email: Elaine_Wong@comcast.com

September 5, 2019

Children at elementary schools in New Jersey, Detroit, Houston, Miami, Seattle and Richmond will begin the academic year with backpacks filled with school essentials.
Jersey City, NJ – September 5, 2019 – This back to school season, The Kids In Need Foundation (KINF) has teamed up with Effectv to...
August 7, 2019
Instant IMPACT is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. This solution measures performance of current TV campaign and provides insights to optimize for better results in the future.
 
NEW...
July 31, 2019
 
Research shows people spent an average of six hours, 25 minutes watching TV each day in Q1 2019, marking the highest daily time spent with TV over the last two years. Cable network viewing and video on demand (VOD) are driving the uptick; VOD viewing up 36% year over year.
 
NEW YORK,...
March 7, 2019
 
NEW YORK – March 7, 2019 – Effectv, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new...
December 17, 2018
Williamson will oversee local, regional and national ad sales for the company in the Southeast, and partner with leadership to drive growth through innovative, client-centric solutions, offerings and partnerships.

NEW YORK, DECEMBER 17, 2018 – Effectv, the advertising sales division of Comcast...
November 12, 2018

Latham will serve as an advocate for clients and lead the charge to pioneer innovative solutions that continually deliver the best customer experience.

NEW YORK, November 12, 2018 – Effectv, the advertising sales division of Comcast Cable, announced it has named Megan Latham as vice president...
September 28, 2018
Condon to Lead the Company’s Sales Revenue, Execution and Effectiveness. 

NEW YORK – Sept. 28, 2018 – Effectv, the advertising sales division of Comcast Cable, named Brendan Condon as chief revenue officer, effective Oct. 1. In this role, Condon will be responsible for Effectv’s sales...
September 26, 2018

Students in Baltimore; Boston; Denver; East Orange, New Jersey and Stockton, California received backpacks filled with back-to-school essentials.

NEW YORK – September 26, 2018 – This back-to-school season, Effectv, the advertising sales division of Comcast Cable, joined the Kids In Need...
August 28, 2018
By: Mollie Cahilane, Cablefax
Elections always promise to be interesting, and this year is no exception. As races continue to heat up across the country, the industry has its eye on political advertising. “The only thing predictable about any political advertising is its unpredictably. Broadly, the...
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