Latham will serve as an advocate for clients and lead the charge to pioneer innovative solutions that continually deliver the best customer experience.
NEW YORK, November 12, 2018 – Effectv, the advertising sales division of Comcast Cable, announced it has named Megan Latham as vice president, customer experience, for the company. This is a new role for Effectv hat reflects the organization’s continued commitment to positioning the customer at the forefront of its business, providing the best experience, products, results and value.
Latham, who joins the company this week, will serve as a voice and advocate for current and prospective clients, representing the customer perspective in all aspects of decision making, including business planning and product initiatives. She will also partner with leaders across the organization to spearhead new and innovative solutions to continually drive best-in-class customer experiences. Latham, who will be based in New York, will join the organization’s leadership team and report to Effectv Senior Vice President and Chief Operating Officer Hank Oster.
“Megan is an extremely accomplished and results-driven leader. Throughout her career, she has continually proven the tremendous impact and value understanding one’s customer can have on an organization,” said Oster. “We’re in a data-enabled time for the industry and a customer-centric business, and as we introduce new solutions to help advertisers make informed and efficient buying decisions, we look forward to Megan’s leadership and expertise in ensuring our clients have a seat at the business decision-making table.”
Latham brings more than 19 years of industry experience and joins Effectv from Bloomberg. One of her distinguishing traits is a continuing focus on the value of customer experience, which has resulted in positive growth for the companies and clients with whom she has worked.
At Bloomberg, where she was most recently global head of client service and revenue operations for the organization’s Media Group, Latham helped transform the client experience by strategically identifying and enhancing areas of the business for improvement. She also previously led digital ad operations and global ad operations for Bloomberg Media Group. Before that, she worked at Time Inc. in a number of leadership roles, including senior director for ad strategy and sales planning for People.com.
Latham and her teams’ work have been recognized through numerous industry accolades, including AdMonsters Power List Winner (2018), Folio: 100 Winner (2017), The Drum’s “Ad Ops Team of the Year” (2017) and Media Industry News’ “Ad Ops Team of the Year (2016 and 2017).
About Effectv
Effectv, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-screen marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Effectv has a presence in nearly 60+ markets with more than 35 million owned and represented subscribers. For more information, visit www.effectv.com.
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