In the News


Media Contact:
Elaine Wong, Vice President of External Communications
Phone: 917.934.1559
Email: Elaine_Wong@comcast.com

May 14, 2020
New Survey from Comcast Advertising Reveals Impact COVID-19 Events
Have Had on Agency Buyers

65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising.
Many buyers are experimenting with data and...
December 18, 2019

Comcast Advertising Appoints James Rooke to Lead Effectv
Rooke joins from Comcast Advertising’s FreeWheel, where he most recently spearheaded the company’s publisher-focused technology business.
In his new position, Rooke will lead the newly rebranded Effectv in its mission to become the world’s...
December 2, 2019
Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead
Reisbeck most recently led HR for Effectv's Sales Markets division.
Appointment follows the recent promotions and hiring of top female executives at the company and reflects Effectv’s focus and commitment to recruiting and...
October 3, 2019
Perone will lead the team responsible for creating and defining the product roadmap of
new, technology supported products, capabilities and enhancements.
 
Zapata will spearhead the company’s efforts in advanced analytics, measurement,
insights, effectiveness and custom client research....
September 11, 2019

Easy-to-use interface allows advertisers to purchase TV in a similar manner to buying digital media

Affordable, one-stop solutions open up TV advertising to a new set of local advertisers and small businesses

 

Effectv, the advertising sales division of Comcast Cable, today announced...
September 5, 2019

Children at elementary schools in New Jersey, Detroit, Houston, Miami, Seattle and Richmond will begin the academic year with backpacks filled with school essentials.
Jersey City, NJ – September 5, 2019 – This back to school season, The Kids In Need Foundation (KINF) has teamed up with Effectv to...
August 7, 2019
Instant IMPACT is a scalable, automated tool that allows local advertisers to track a television campaign’s impact on digital activity, including website visits. This solution measures performance of current TV campaign and provides insights to optimize for better results in the future.
 
NEW...
July 31, 2019
 
Research shows people spent an average of six hours, 25 minutes watching TV each day in Q1 2019, marking the highest daily time spent with TV over the last two years. Cable network viewing and video on demand (VOD) are driving the uptick; VOD viewing up 36% year over year.
 
NEW YORK,...
March 7, 2019
 
NEW YORK – March 7, 2019 – Effectv, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new...
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