COMBINE TV AND STREAMING TO DRIVE GROWTH

TV AND DIGITAL MATTER NOW MORE THAN EVER

As audiences consume content across various screens, reaching them wherever they are is key. With TV’s transformation into a full-funnel solution, advertisers can leverage data-driven strategies to target their potential customers in premium, brand-safe environments across linear TV, OTT, CTV, and VOD. This helps businesses amplify brand awareness while also making an impact on their digital campaigns. In fact, adding TV to a digital campaign can boost brand recognition by 86%.

By combining the targeting and measurement of digital with the reach and impact of TV, marketers have a greater chance at achieving success.



The Halo Effect Series

Effectv recently published a three-part series of research reports that examine TV’s impact on digital. Through various studies conducted with partners including TVSquared, MediaScience, and the VAB, TV was found to provide a “halo effect” – essentially an impact on digital campaign performance once consumers see an advertiser’s brand on TV.

Click below to read each of the three reports and discover valuable insights and actionable strategies that can help accelerate business results.



REPORT #1: TV DRIVES DIGITAL


This first report, produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.

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REPORT #2: DIGITAL LOVES TV


Learn how advertising campaigns that combine TV and digital are more effective than campaigns that are digital-only, in this study produced in collaboration with MediaScience.

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REPORT #3: TV AS A GROWTH ENGINE

In the final paper, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.

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WATCH: The Future of Streaming

In this In Focus webcast, learn about the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.

Panelists include:
  • Patricia Hadden – Head of Growth Marketing, Peacock
  • Colin Petrie-Norris – CEO, Xumo
  • Michael Cooper – VP, Media and Entertainment, Effectv
To watch more episodes of In Focus,   click here.