Media & Entertainment
Viewers have more entertainment choices than ever. That’s why Effectv offers solutions for our media and entertainment clients to reach engaged audiences and cut through the crowded programming landscape. Build awareness and interest for new and returning programming, increasing the impact of your tune-in campaigns. The fact is, there’s nothing like the effectiveness of video advertising to promote video content. Our targeting capabilities across TV and digital platforms identify the audiences that are most in sync with the content you want to promote, whenever or wherever they’re watching.
Guide to Promoting TV Shows & Movies
Our latest guide, Changing Tune for Tune-In Advertising, addresses industry changes and includes analytical data and insights to help advertisers in the media and entertainment industry successfully reach their audiences.
Data is key to finding your audience
Consumers are watching TV in their homes and streaming TV on the go. Our data solutions can help you reach your potential customers wherever they are, whether it’s on over-the-top (OTT) devices, laptops, mobile, tablet or even the tried and true TV screen.
The next generation of TV advertising isn’t just about reaching your audience on any screen; it’s about reaching them on every screen. Whether they are cord-stackers (households that have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them with a multiscreen approach with Effectv.
As Accountable as Digital, or More
Exposure to TV can now be tied to tangible outcomes, including online activity. Effectv's attribution capabilities allow dealers to measure website traffic before and after a TV flight, including lift in visitors within 30 minutes of its ads airing as well as during the course of the campaign. It’s all about discovering how your offline advertising is impacting online results.
Mnemonic, Effectv’s award winning creative agency, helps advertisers grow their business by finding their voice. Mnemonic produces high-quality commercials that resonate with viewers and drive them to action. So, whether you have your own creative or need help developing a campaign for your brand, we can provide the right level of support for each individual business. For brands without content, Mnemonic offers comprehensive and scalable creative solutions.
A Message from Michael Cooper
Today, watching TV no longer means being in front of a TV set in a living room, but rather watching your favorite program on the device of your choice, whenever and wherever you are. This new TV landscape means that reaching your audience, effectively and efficiently, has become more complex. While we have already made significant investments in our product offerings and solutions to deliver audiences, just as the TV ecosystem continues to change, we too continue to evolve.
Effectv combines the targeting and measurement of digital, with the reach and impact of TV – delivering the results that matter to our clients. While others are talking about this, we are doing it. Right now.
There’s a lot to look forward to and I have no doubt that we have assembled a great team to make this possible. Our team of experts, coupled with our premier advertising solutions, are committed to your success.
Thank you for your continued partnership.
Head of Media and Entertainment