Data Insights and Analysis
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TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
The Halo Effect: TV as a Growth Engine
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
Research Shows both New and Established Companies can Drive Outcomes with TV
TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
World Television Day: A Modern TV Primer
We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
Watch Episode 8
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
TV’s Effect on Dealership Digital Engagement
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming a hot commodity as commuters moved away from public transport options. What’s more?
Find Your Fans: Debunking Five Myths About Sports Advertising
Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
Three Cross-Tier Strategies to Implement Today
There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
Watch Episode 7
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
8 Key Trends About Hispanic Audiences [Infographic]
In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.