Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
The Evolution of Media Measurement
A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
Learn More
RESEARCH/REPORT
Guide to Promoting TV Shows & Movies
The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.
Download
VIDEO
Watch the Culture Conversations Webcast Episode 4 Replay
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
WATCH
RESEARCH/REPORT
New Automotive Marketing Guide
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
Download
VIDEO
How to Optimize your Dealership’s Targeted TV Ads
Learn how to optimize and effectively communicate with car buyers by watching a CBT News interview featuring Kevin Bacon, Auto Digital Director at Effectv & Ryan Dooley, Owner of Dooley Advertising.
WATCH
INFOGRAPHIC
2021 Perspectives from the Agency Leadership Council
Marketers are rethinking their strategies and considering new ways to reach audiences. Take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.
Learn More
BLOG
And the Emmy Goes to...
Effectv has been named a winner of a 2020 Technology & Engineering Emmy Award recognizing our work and leadership in the industry.
Read More
PODCASTS
Listen to the Effectv In Focus Podcast Series
Now you can catch up and listen to the latest marketing insights whenever you like. Search for the Effectv In Focus series on your favorite podcast platform or listen in-browser at the link below.
Start Listening
VIDEO
Watch Episode 9
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about staying relevant during uncertain times from Barrett Jackson and A+E's (FYI and History) Craig Jackson.
Watch Now
RESEARCH/REPORT
The Halo Effect: TV as a Growth Engine
In the final paper in the three-part research series, Effectv and VAB analyze hundreds of new and established companies to measure TV advertising’s ability to drive outcomes at different brand life cycle stages.
Download
