Data Insights and Analysis
Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.
The TV Viewership Report For 1H 2021
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
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BLOG
Rocking the Rainbow: The Purposeful Way to Celebrate Pride
Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO
Healthcare Marketing to Meet the Moment
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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RESEARCH/REPORT
Understanding Asian American Audiences and How to Reach Them
The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO
Watch the Culture Conversations Webcast Episode 5 Replay
Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG
What Is Addressable Advertising and How Can It Help Boost Business?
Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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RESEARCH/REPORT
How Telehealth Advertisers Can Stand Out
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
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RESEARCH/REPORT
TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
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BLOG
The Evolution of Media Measurement
A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
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VIDEO
Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers
In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
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