Data Insights and Analysis
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Healthcare Marketing to Meet the Moment
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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Watch Episode 10
Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
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RESEARCH/REPORT
The TV Viewership Report For 2H 2020
In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.
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Findings from the 2H TVR and 'The Rise of Live'
The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
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VIDEO
Pooja Midha: TV's Evolution Must Work for Entire Ecosystem
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
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RESEARCH/REPORT
Mini Report: Reaching Black Audiences
Black Americans’ population and buying power are both increasing quickly. In a new mini report, learn what advertisers should know about Black consumers and viewers in the U.S.
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VIDEO
Effectv Presents "Live Sports in 2021: What's Next on TV"
Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
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RESEARCH/REPORT
Guide to Promoting TV Shows & Movies
The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.
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VIDEO
Watch the Culture Conversations Webcast Episode 4 Replay
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
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RESEARCH/REPORT
New Automotive Marketing Guide
Auto industry retailers and marketers are adjusting to a “new normal” that’s here to stay, transforming the industry and the way cars are bought and sold. Discover learnings coming out of last year
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