CONSUMER, INDUSTRY CHANGES SHIFT
AUTOMOTIVE ADVERTISING STRATEGY

Effectv's Automotive Advisory Council members weigh in TV’s evolution, modern TV
and digital strategies and more.

Watch Now

Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

LinkedIn SlideShare

Consumers have unprecedented access to a proliferation of content and advertisers have unprecedented access to new sources of data. Discover what the the ad community is saying on LinkedIn.

 

Join the Discussion

Regional Marketers Discuss their Strategies

In Episode 2 of the “All Advertising is Local” video series, regionally-focused marketers sit down to discuss their respective marketing tactics.   

Watch

Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

Effectv's Automotive Advisory Council members discuss industry perspectives ahead of NADA.
 
 

2019: A Pivotal Year for Premium Video

 We asked industry leaders: what are the key themes that will propel the premium video economy forward this year?

 

 

Watch

TV: The Missing Piece of the Attribution Puzzle

Data and practical steps at your fingertips in this guide to reach your strategy goals.


Read More

Top Marketers Talk Local Strategy


In Episode 1 of a new video series, “All Advertising is Local,” nationally-focused marketers sit down to discuss their local tactics.

Watch

What’s Next for Video: Predictions for 2019

On World Television Day, we’re making the top 5 predictions emphasizing all types of video content.


Read More

Tips for Impacting Auto Sales with Cable TV

Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.

Read More

Driving Dealership Growth with Targeted TV

Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.

Watch

Audiences & Attribution: The Next Frontier of Healthy Campaigns

Andrea Zapata, VP of Research & Insights shares the latest trends in delivering better healthcare category advertising.


Watch

Reach Missed Audiences

National advertisers can expand campaign reach and reduce waste by thinking strategically about their local advertising efforts, as outlined in a new case study.

Read More

TV Drives Online Search

Discover how the type of TV matters when finding your audience.


Read More

TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next
TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next