In Focus is Effectv’s webcast and podcast series. With each episode, marketers hear from industry experts, gain valuable advertising insights and learn how to make campaigns more efficient and effective.
Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.
Watch Amy Nisenson, VP Sales for Effectv & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Effectv, talk big pivots & auto ad strategies for 2023.
Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.
Watch Pooja Midha, GM of Effectv & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
Learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times
Take a deeper dive into "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
Watch how national and regional brands are faring with creative messaging revisioning in the current environment.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.
Learn how you can navigate today’s choppy waters and keep your business top of mind for consumers, featuring Kevin O’Leary of Shark Tank & CNBC.
Hear from Effectv's media experts Kelly Perone and Lisa Ahern on what makes addressable TV such a valuable tool for advertisers.
Learn more about today’s TV viewership trends, featuring industry experts, James Rothwell and Andrea Zapata.