In this episode of the Storytelling Revolution, Kelly Perone, SVP, Product Strategy, Effectv, sits down for an interview with Raquelle Zuzarte to discuss Effectv’s progress evolving the organization as it focuses on its mission to become the world’s smartest audience delivery company.
Across the product development journey from concept to deployment, Perone spearheads the roadmap of Effectv’s innovative products, simplifying customer experiences, creating connections across audiences and importantly being strategic on where failure might happen and how to use it as an impetus for new breakthroughs. Listen here for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
This blog has been modified from the original article originally published here on MediaVillage.com.
