Chris Vail, VP, Political Sales at Effectv shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.
One key benefit of addressable is that it gives political advertisers the opportunity to match and test different creatives with predictable household data or their own data to really make sure their message is landing in the way they want it to.
As the election cycle progresses and inventory tightens in battleground markets, addressable TV will allow campaigns to double down on the precise audience targeting they need to reach voters and drive results.
Watch Chris’ full interview to learn more about the benefits of addressable TV advertising for political advertisers.
To watch the entire “Road to the Election” video series, visit Beet.TV.
