It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.
Political campaigns have a sense of immediacy unique to themselves. They are brands designed to create powerful connections in a short time frame and one thing is clear: spending every dollar wisely is crucial. 2024 is shaping up to be the most expensive election cycle of all time. An estimated $10.7 billion in political ad spending is predicted across presidential, congressional, gubernatorial, and down-ballot races.
Sports have long been considered premium content for publishers, advertisers, and viewers. And while the shift to streaming comes with fragmentation, it also creates more opportunities for advertisers to incorporate sports into their buys and reach viewers while they’re watching the content they love.
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
In today’s diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success.
Gen Z students and professionals are coming into their own as a generational cohort, already commanding $360 billion in disposable income. As more and more Gen Zers enter the market, they are beginning to form brand loyalties and shopping habits that will last a lifetime.
In the ever-evolving landscape of television, free ad-supported TV (FAST) is quickly becoming a staple in many households across the nation. The shift towards FAST is unmistakable, with over half of streaming viewers (51%) expecting to spend more time with these channels in the coming year.
Can advertising through the summer increase your market advantage? Discover the competitive benefits of staying on air & capturing audience attention.