In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms.
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Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
The Super Bowl is one of the most anticipated TV and US cultural events of the year. The big game reaches nearly 77% of US TV households between the game itself, the commercials, and the half-time show. The Super Bowl continues to attract diverse demographics of viewers, making it a sought-after ad buy – and for good reason.
Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.
At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future.
There are two schools of thought around advertising in cable news: For some advertisers, particularly those in the political category, the value of news is so great they often over-index on news programming to the detriment of their overall reach and target audience delivery.
Sports advertising helps agencies, big or small, beat market fragmentation and harness the reach of live sporting events to make their clients’ brands stand out among sports fans, one of the most diverse and passionate audiences in today’s media landscape.
From traditional TV and subscription-based streaming platforms to free ad-supported streaming TV (FAST) and genre-specific apps, advertisers have ample access to viewers. But in the heavily saturated video landscape, brands need to diversify their advertising approach to find and reach the right audiences.
There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.