Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
Watch a video interview featuring Kelly Perone, SVP, Product Strategy at Effectv, for an insightful and strategic deep dive on how product and innovation excellence elevate returns for brands.
Marketers that distinguish themselves via customer-centric experiences develop trust with consumers and occupy the rarefied air of "favorite" or "preferred" in the customer's mind.