News and sports drive unique reach for multiscreen TV campaigns
Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.
Read the latest TV Viewership Report for insights on consumers’ viewership behavior and strategies to enhance multiscreen TV campaigns. Based on data from 45,000+ multiscreen campaigns, totaling three billion impressions, and billions of hours of TV viewing, the 2H 2023 findings feature:
1. News and sports insights
2. Breakdown of how and where viewers are watching
3. Optimal streaming allocation
Download the 2H 2023 TV Viewership Report for recommendations to optimize your multiscreen TV advertising campaigns.
You can view previous iterations of the TV Viewership Report here.
