The TV Viewership Report is now the Multiscreen TV Advertising Report
Five years ago, The TV Viewership Report was developed to help marketers make informed ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.
Today, after analyzing over 200,000 campaigns and 16 billion impressions, Effectv is proud to launch the next phase of our biannual benchmarking report.
The TV Viewership Report will now be called the Multiscreen TV Advertising Report, a name that better reflects the report’s insights and evolution.
Based on data from 35,000+ multiscreen campaigns and impressions across more than 29 million households, the 1H 2024 findings feature:
1. Addressable advertising insights
2. A breakdown of how and where viewers are watching
3. An updated streaming allocation recommendation
Download the 1H 2024 Multiscreen TV Advertising Report for recommendations to optimize your ad campaigns.
You can view insights from previous reports here.
