Growth is a positive force. Ultimately, all of the marketing funnel factors that go into why brands advertise – including driving awareness, building trust, increasing sales – are designed to stimulate a brand’s growth.
This report from Effectv, Advertising for Growth: A Guide for Brand Marketers Aiming to Reach Current & Future Customers, details why brand and performance marketing used in tandem are essential.
To maximize this growth mindset, this guide defines three simple but critical principles for marketers to remember in unleashing the power of advertising to generate brand growth.
Sustained brand success comes from a combination of performance for today and brand building for tomorrow. This guide provides advertisers with clear tactics to keep in mind as they look to generate brand growth.
Rick Mandler, VP Marketing, Insights, & Customer Insights, Comcast Advertising
Download Advertising for Growth to learn more and keep this checklist on hand when you’re planning your next campaign.
