The Halo Effect:
TV as a Growth Engine

In the final paper in the three-part research series, Effectv and VAB
analyze hundreds of new and established companies to measure TV
advertising’s ability to drive outcomes at different brand life cycle stages.

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Data Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.

BLOG

Rocking the Rainbow: The Purposeful Way to Celebrate Pride

Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO

Healthcare Marketing to Meet the Moment

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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RESEARCH/REPORT

Understanding Asian American Audiences and How to Reach Them

The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO

Watch the Culture Conversations Webcast Episode 5 Replay

Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG

What Is Addressable Advertising and How Can It Help Boost Business?

Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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RESEARCH/REPORT

How Telehealth Advertisers Can Stand Out

As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
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RESEARCH/REPORT

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
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BLOG

The Evolution of Media Measurement

A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
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VIDEO

Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers

In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
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TV Ad Planner

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next