The Halo Effect:
TV as a Growth Engine
Data Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.
Resources for SMBs
Calling all business owners looking for strategies for growth and efficiency or opportunities for support, there are many resources worth investigating, including the Comcast RISE Program
The TV Viewership Report For 1H 2021
In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers
In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.
Webinar: The Evolving TV Landscape in 2021
Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
How to Prep for Your Next Marketing Campaign in 3 Steps
Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
How to Navigate Video Advertising in a Fragmented Media Landscape
As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
For Political Marketers: TV Viewership Myths and Realities
With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
How to Use Streaming Content in a Comprehensive Ad Campaign
Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
Three Takeaways from DMSC
Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."