The Halo Effect:
TV as a Growth Engine

In the final paper in the three-part research series, Effectv and VAB
analyze hundreds of new and established companies to measure TV
advertising’s ability to drive outcomes at different brand life cycle stages.

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Data Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.

BLOG

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
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BLOG

Three Takeaways from DMSC

Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
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VIDEO

Watch the Culture Conversations Webcast Episode 6 Replay

Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
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RESEARCH/REPORT

Mini Report: Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as LGBTQ, leading to significant and increasing buying power. By delivering thoughtful messaging on the right platforms, brands can win their business.
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BLOG

Rocking the Rainbow: The Purposeful Way to Celebrate Pride

Each year, organizations turn up the volume on inclusion for LGBTQ+ Pride! To purposefully celebrate, brands have an opportunity to go beyond a single month and learn more about the makeup of this diverse community.
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VIDEO

Healthcare Marketing to Meet the Moment

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.
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RESEARCH/REPORT

Understanding Asian American Audiences and How to Reach Them

The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO

Watch the Culture Conversations Webcast Episode 5 Replay

Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG

What Is Addressable Advertising and How Can It Help Boost Business?

Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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TV Ad Planner

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next