The Halo Effect:
TV as a Growth Engine

In the final paper in the three-part research series, Effectv and VAB
analyze hundreds of new and established companies to measure TV
advertising’s ability to drive outcomes at different brand life cycle stages.

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Data Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.

INFOGRAPHIC

Research Shows both New and Established Companies can Drive Outcomes with TV

TV is the ultimate marketing vehicle for brands to convey their identity, appeal and unique position in the marketplace. Check out an infographic to learn the seven reasons brands are accelerating their path to TV and more.
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BLOG

World Television Day: A Modern TV Primer

We all know TV isn’t what it used to be. But what does “TV” mean in 2020? In honor of World Television Day, we’re taking a look at viewers’ opinions and the range of TV services available today.
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VIDEO

Watch Episode 8

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about "The Halo Effect" series' findings from media experts at TVSquared, MediaScience and the VAB.
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BLOG

Find Your Fans: Debunking Five Myths About Sports Advertising

Across the industry, advertisers look to sports programming to reach a live, engaged audience on television. Studies have shown that campaigns...
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BLOG

Three Cross-Tier Strategies to Implement Today

There are numerous challenges affecting the automotive industry across tiers, however there are many opportunities and strategies auto marketers can implement today.
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VIDEO

Watch Episode 7

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
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INFOGRAPHIC

8 Key Trends About Hispanic Audiences [Infographic]

In celebration of Hispanic Heritage Month, we looked at what makes Hispanic audiences unique. Discover insights about Hispanic consumers’ purchasing behaviors, viewing habits, and learn how you can best reach this audience across screens.
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RESEARCH/REPORT

The Halo Effect: Digital Loves TV

The second in the three-part series, this study produced with MediaScience, shows advertising campaigns are more effective with the inclusion of TV than campaigns that are digital-only.
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RESEARCH/REPORT

Digital Campaigns that Include TV Drive Stronger Advertising Results

Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next