The Halo Effect:
TV as a Growth Engine

In the final paper in the three-part research series, Effectv and VAB
analyze hundreds of new and established companies to measure TV
advertising’s ability to drive outcomes at different brand life cycle stages.

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Data Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.

BLOG

Resources for SMBs

Calling all business owners looking for strategies for growth and efficiency or opportunities for support, there are many resources worth investigating, including the Comcast RISE Program
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RESEARCH/REPORT

The TV Viewership Report For 1H 2021

In the latest issue, new data finds growth in live TV consumption and an analysis of 20,000 cross-platform advertising campaigns reveals 57% of streaming reach is incremental to traditional TV's reach. Click below for the latest insights.
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RESEARCH/REPORT

U.S. Hispanic Audiences: What Advertisers Need to Know About Hispanic Consumers and Viewers

In this mini report, learn about the diversity, buying power, purchasing behaviors, viewing habits, and advertising preferences of Hispanic consumers and audiences.
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VIDEO

Webinar: The Evolving TV Landscape in 2021

Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.
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BLOG

How to Prep for Your Next Marketing Campaign in 3 Steps

Campaign success starts and ends with data. Make sure you take the necessary steps to ensure you’ll drive better outcomes for your organization when it comes to marketing campaigns.
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VIDEO

How to Navigate Video Advertising in a Fragmented Media Landscape

As consumers continue to watch content across multiple platforms, auto advertisers must find a way to connect with their target audiences efficiently. In this video and blog, learn how to craft a marketing strategy that delivers reach and engagement.
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INFOGRAPHIC

For Political Marketers: TV Viewership Myths and Realities

With the ups and downs of 2020, it’s no surprise that viewers tuned into the news at record-high rates. Learn how to use news as the main attraction of a political media plan in a new guide and explainer video.
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BLOG

How to Use Streaming Content in a Comprehensive Ad Campaign

Streaming has drastically changed how people watch TV and, in turn, how advertisers can reach them. Learn about the rise of streaming and how incorporating it into your marketing plan can boost campaign results.
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BLOG

Three Takeaways from DMSC

Comcast Advertising VP, James Rothwell, shares key automotive learnings from the Digital Marketing Strategies Conference and introduces the concept of "audience clusters."
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TV Ad Planner

Build Your Campaign

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Growing your business is easier than you think.

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next