Data Insights and Analysis

Part of being a trusted resource for our advertisers is sharing our industry expertise with our partners. Let us put our insights to work for your business.




Healthcare Marketing to Meet the Moment

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of telehealth and how Healthcare technology has become significantly more popular and pervasive throughout the past year and will continue to rise in relevancy for patients in 2021.

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RESEARCH/REPORT

Understanding Asian American Audiences and How to Reach Them

The Asian American community is growing faster than any other major racial or ethnic group and is projected to be the largest minority population by 2065. In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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VIDEO

Watch the Culture Conversations Webcast Episode 5 Replay

Hosted by MSNBC Anchor and Enough About Me author Richard Lui, this episode explores Asian identity in various media endeavors. Hear how companies can utilize their unique positions and brands to help reshape the misleading portraits of the AAPI community.
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VIDEO, BLOG

What Is Addressable Advertising and How Can It Help Boost Business?

Addressable advertising can help you reach your ideal audience with the right message. In this video and blog post, learn what it is, how it works, and how you can use it to maximize the impact of your ad dollars.
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RESEARCH/REPORT

How Telehealth Advertisers Can Stand Out

As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
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RESEARCH/REPORT

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

The data-informed strategies brands and media buyers are using on digital are now possible with TV. Learn more about how TV improves the performance of digital channels and enhances growth strategies in a summarized series of research.
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BLOG

The Evolution of Media Measurement

A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.
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VIDEO

Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers

In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
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RESEARCH/REPORT

Mini Report: Women as Audiences and Consumers

Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
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BLOG

You Need More Mentoring Right Now. Here’s How to Get It

Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
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Build Your Campaign

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Growing your business is easier than you think.

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