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Data Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with thought leadership of our own, we put our insights to work for your business.
Brand Inclusivity Drives Business Results
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Watch the latest webcast to find out how diversity and inclusion impacts business outcomes for brands.
The TV Viewership Report For Q2 2020
The report highlights viewership data and insights from Q2 2020 and includes The Effectv Sports Matrix, a helpful tool advertisers can use to find adjacencies for their sports audiences.
Findings from the Q2 TVR and A Return to Sports
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
TV and OTT: A Winning Combination
TV has a proven effect on election outcomes, and for political campaigns, TV plus OTT advertising is a winning combination. Learn more in a blog post from Political Media Expert, Buck Cram.
Culture Conversations: For Brands, Pride is All Year Long
LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
OTT and VOD Create Opportunities for Local TV Advertising
As U.S. states begin lifting pandemic-related restrictions, brands are making more regionally-targeted video buys. Learn more about the power and potential of local TV in this blog post with accompanying video and report from TV[R]EV.
Introducing The Halo Effect Series
The first in the three-part series, this study produced with TVSquared, analyzes TV’s impact on digital during the COVID-19 pandemic, highlighting the importance of staying on air and adapting creatives/schedules regularly for optimal performance.
TV’s Impact on Consumer Behavior During COVID-19
The first report in “The Halo Effect” series analyzes hundreds of campaigns, uncovering the short- and long-term implications of staying on-air, the impact of COVID-19 across different ad categories and the effectiveness of pandemic-related creative changes.
Download the Data Builds Brands Whitepaper
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Data Builds Brands “In Other Words…”
Learn what inspired the Data Builds Brands whitepaper and how advertisers can use data insights to drive reach and build brands in the current TV landscape.
Watch Episode 5
Missed the latest webcast or want to re-watch it? Catch up on-demand to learn how national and regional brands are faring with creative messaging revisioning in the current environment.
Culture Conversations: Brands Navigating Change Authentically
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.