Data Insights and Analysis

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The Evolution of Media Measurement

A Comcast Advertising report explores how cross-screen TV advertisers and marketers are approaching measurement this year. Delve into the survey findings in a blog by Heather Coghill, Sr. Director of Audience Insights at Effectv.

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VIDEO

Utilizing Data-Driven TV as a Full-Funnel Marketing Solution for Auto Advertisers

In this video and accompanying blog, learn how data-informed TV and digital video helps auto advertisers reach the right consumers at the right time and on the right screen to move them closer to making a vehicle purchase.
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RESEARCH/REPORT

Mini Report: Women as Audiences and Consumers

Women make up a powerful consumer group, controlling most purchase decisions and showing loyalty to brands they trust. In this mini report, we provide insights into this important audience and how to reach them with strategic TV ad campaigns.
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BLOG

You Need More Mentoring Right Now. Here’s How to Get It

Mentoring is a proven way to navigate challenges and increase workplace opportunity, including career advancement. But how do you find the right mentor? And how do you make the relationship work when you can’t grab a cup of coffee and look each other in the eye? Here are tips on getting the most out of mentoring, no matter what your current situation.
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VIDEO

Watch Episode 10

Missed the latest In Focus webcast or want to re-watch it? Catch up on-demand to learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
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RESEARCH/REPORT

The TV Viewership Report For 2H 2020

In the latest issue, cable TV saw its highest share of time spent—compared to previous quarters of recorded data—with 71% of time spent being with cable. Get the latest viewership data and insights from the second half of 2020.
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BLOG

Findings from the 2H TVR and 'The Rise of Live'

The impacts of our “new normal” have shaped viewership patterns and behaviors overall especially with the numerous “TV moments” in 2020. Recent data shows 89% of all viewing in Comcast HHs in Q4 '20 was done live.
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VIDEO

Pooja Midha: TV's Evolution Must Work for Entire Ecosystem

Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
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RESEARCH/REPORT

Mini Report: Reaching Black Audiences

Black Americans’ population and buying power are both increasing quickly. In a new mini report, learn what advertisers should know about Black consumers and viewers in the U.S.
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VIDEO

Effectv Presents "Live Sports in 2021: What's Next on TV"

Beet.TV hosted a leadership series presented by Effectv in partnership with the VAB. Learn how advertisers are pivoting their strategies to reach sports fans this year.
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