Welcome To In Focus
We’ve heard from our partners across all industries that the global pandemic is having a negative effect on business. In these ever-changing times, more than ever, we want you to know that we are in this together.
Tune into Effectv’s bi-weekly webcast series, In Focus. It’s designed to help marketers learn from industry experts in their fields about how to become more effective. Subscribe to get emails updates on upcoming events and episodes!
Agencies on Creative Impact
Tune in Wednesday, July 1 @ 1:00PM (ET) to learn how national and regional brands faring with creative messaging revisioning. Creativity plays a vital role in brand building and reputation—especially in the current environment. It comes as no surprise that creative revisioning has been front and center for agencies needing to adapt brand messaging to not only strike the right tone but also help consumers when they need it most.
MODERATOR: James Rothwell
VP, Global Agency, Brand & Industry Relations,
James is responsible for agency, brand & industry relations in the U.S. and Europe. He leads industry councils across FreeWheel and Effectv.
PANELIST: Joe Alesi
Executive Creative Director, Mnemonic
Joe is responsible for the creative, strategy, business operations & development for Mnemonic as well as his role in leading the development of creative technology and innovation for Effectv.
PANELIST: Nicole Kaplan
SVP & Group Director at Momentum Worldwide
Nicole leads B2B for a range of clients including American Express, Verizon and Facebook. A seasoned marketer with global experience (agency, corporate and media), she has guided teams to drive unconventional thinking, record results and awards.
PANELIST: Manuel Machado
Co-Chairman, C-Com Group, Inc
Manuel co-chairs the new growth strategy for C-Com Group, Inc., a Miami-based full service agency with a wide portfolio of national clients such as Southeast Toyota Distributors, LLC, Neutrogena®, Outback Steakhouse® and others.
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