Lifetime Television

Who's Watching

20% Age 18-34
33% Age 35-54
46% Age 55+
27% Male
73% Female
18% College Grad
28% HH Income $30K-$49,999
17% HH Income $50K-$74,999
31% HH Income $75K+
61% Home Ownership Own
34% Children in HH At least 1

Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about.

One Sheet

Featured Programs

  • Dance Moms
  • Bride & Prejudice
  • Bring It!
  • Married at First Sight
  • The Rap Game
  • Supernanny
  • Little Women
  • Marrying Millions
  • Original Movies

For more information on how to advertise on Lifetime Television contact your local Effectv Representative. 

*Please note network insertion dependent on market

Programming Highlights

List of a Lifetime

As part of Lifetime's commitment to women's causes, Lifetime acquired the moving feature film, List of a Lifetime, as the centerpiece of the network's annual Stop Breast Cancer for Life public affairs initiative. Debuting October 9 at 8:00 pm (ET) during Breast Cancer Awareness Month, the movie is headlined by Kelly Hu (Finding Ohana) whose own mother, grandmother and aunt had breast cancer, Sylvia Kwan (Grey's Anatomy), Patricia Velasquez (Arrested Development), Jane Sibbett (Friends) and metastatic breast cancer thriver, Shannen Doherty. When Brenda Lee (Hu) is diagnosed with breast cancer, she's prompted to look for the daughter she gave up for adoption decades ago. After finding Talia (Kwan) and sharing her devasting news, Talia convinces Brenda to make a bucket list of everything she wants to do, promising to help her complete everything on the list. While keeping Brenda a secret from her adoptive parents Diana (Doherty) and Marty (Jamie Kahler, How I Met Your Mother), Talia grows closer to the mother she never knew. Meanwhile, Brenda discovers a meaningful relationship with Talia she didn't know she needed, and a reason to fight for her life.

What's Playing

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