Lifetime Television

Who's Watching

20% Age 18-34
33% Age 35-54
46% Age 55+
27% Male
73% Female
18% College Grad
28% HH Income $30K-$49,999
17% HH Income $50K-$74,999
31% HH Income $75K+
61% Home Ownership Own
34% Children in HH At least 1

Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about.

One Sheet

Featured Programs

  • Dance Moms
  • Bride & Prejudice
  • Bring It!
  • Married at First Sight
  • The Rap Game
  • Supernanny
  • Little Women
  • Marrying Millions
  • Original Movies

For more information on how to advertise on Lifetime Television contact your local Effectv Representative. 

*Please note network insertion dependent on market

Programming Highlights

It's a Wonderful Lifetime

For 2020, the star studded It's a Wonderful Lifetime slate will feature 30 new movies, and over 1200 hours of holiday programming - 24/7 - from October 23rd through December with many new and returning stars. Because the holidays are for everyone, this year Lifetime dives deeper in the commitment for diverse storytelling with its storylines, talent and characters. Following last year's Twinkle All the Way which featured an on screen, same sex kiss between couple Lex and Danny (Brian Sills and Mark Ghanimé), Lifetime has greenlighted The Christmas Set Up, the networks' first movie with a LGBTQ romance as the lead story. Additionally, Lifetime has greenlighted its first holiday movie centered on a Chinese-American family in A Sugar & Spice Holiday. 

Lifetime is getting deeper into the holiday spirit, adding four new movies to its “It’s a Wonderful Lifetime” slate: Too Close for Christmas on Friday, December 4 at 8:00 pm (ET), The Christmas High Note on Tuesday, December 22 at 8:00 pm (ET), Christmas at the Castle airs Wednesday, December 23 at 8:00 pm (ET), and My Sweet Holiday is their Christmas offering on Friday, December 25 at 8:00 pm (ET).

What's Playing

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