BET

Who's Watching

31% Age 18-34
38% Age 35-54
31% Age 55+
36% Male
64% Female
16% College Grad
30% HH Income $30K-$49,999
15% HH Income $50K-$74,999
24% HH Income $75K+
41% Home Ownership Own
45% Children in HH At least 1
SOURCE

BET is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. Our brands reflect a full range of the Black experience and connect with fans of hip hop, gospel, jazz, comedy, drama, news, and more. BET Networks inspires its audiences to make a difference in their lives and communities with their pro-social agenda.

One Sheet

Featured Programs

  • The Oval
  • Sunday Best
  • Sistas
  • Boomerang
  • Twenties
  • Ladies Night
  • American Soul
  • Games People Play
  • BET Awards
  • BET Honors
  • Soul Train Awards

 

For more information on how to advertise on BET, contact your local Effectv Representative.

*Please note network insertion dependent on market

Programming Highlights

2020 Soul Train Awards

BET announced the hosts and nominees for the 2020 Soul Train Awards across 12 different categories. The annual celebration recognizes the best in Soul, R&B and Hip Hop from both established industry legends and the next generation of promising artists. Taking place on Sunday, November 29th, the 2020 Soul Train Awards will simulcast on BET, BET Her, VH1 and MTV2 at 8:00 pm (ET) with a one-hour pre-show beginning at 7:00 pm (ET), and then followed by the broadcast television debut of DJ Cassidy's groundbreaking virtual series "Pass the Mic."

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