BET

Who's Watching

31% Age 18-34

38% Age 35-54

31% Age 55+

36% Male

64% Female

16% College Grad

30% HH Income $30K-$49,999

15% HH Income $50K-$74,999

24% HH Income $75K+

41% Home Ownership Own

45% Children in HH At least 1

SOURCE

BET is the leading provider of media and entertainment for African Americans and consumers of Black culture globally. Our brands reflect a full range of the Black experience and connect with fans of hip hop, gospel, jazz, comedy, drama, news, and more. BET Networks inspires its audiences to make a difference in their lives and communities with their pro-social agenda.

One Sheet

Featured Programs

The Oval
Sunday Best
Sistas
Boomerang
Twenties
Ladies Night
American Soul
Games People Play
BET Awards
BET Honors
Soul Train Awards

For more information on how to advertise on BET, contact your local Effectv Representative.

_{*Please note network insertion dependent on market}

Programming Highlights

Tyler Perry's Sistas

Dramedy Tyler Perry’s Sistas returns to BET on Wednesday, October 14 at 9:00 pm (ET), with back-to-back episodes. Season one was the #1 new scripted cable series for Black people 18-49 and 25-54.

What's Playing

Build Your Campaign

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Growing your business is easier than you think.

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

"The reason we continue to advertise with Effectv is we know it's working. "

Belardinelli Tire Company

"Another benefit since advertising with Effectv is an increased amount of visitors to our website."

Acton Toyota

"Advertising with Effectv reaches the audiences we need to. We're seeing a lot of younger people recognize our brand and that's important to us."

Hancock TV & Appliance

"This is the kind of relationship that drives business."

Team Toyota

"Using Effectv's high-profile TV networks & websites, we're able to reach the right audiences at the right time right here in our backyard."

Nymeo Federal Credit Union

"We utilized both on-air and digital. It was all part of the mix that worked."

Godby Home Furnishings

"Instead of just running a lot of impressions...Effectv provides us that upscale quality environment that we're looking for."

Grand Hotel on Mackinac Island

"We are also using Xfinity online, an additional avenue, so that we can reach out to our customer base."

Financial Builders Federal Credit Union

"Rather than just advertising everywhere, we were able to pinpoint Hendricks County."

Nelson Jewelers