OVERVIEW:
An automotive advertiser deploys carefully crafted creative to convey their unique value proposition to the marketplace. This particular automotive dealer realized that a successful campaign would begin with creative and end with a month-long measurement strategy.
STRATEGY:
The dealer partnered with Effectv to develop messaging that would invite viewers to act on their need to buy a new car at a good price. Deployed across TV and streaming households that were in the market for a new vehicle, the campaign was a hit.
SUCCESS:
Over 1,000 people exposed via TV took the advertiser up on its invitation and visited its website within 30 minutes of seeing the ad on TV. There were a total of 2,919 site visits throughout the month, with multiple returns to the product page. Based on its measurement strategy, the dealer was able to refine its approach for the next round.