NeuroSpa

 

OVERVIEW:

NeuroSpa, recently voted the best spa in the Aspen/Basalt, Colo. area, is on a mission to inspire inner and outer beauty, strength, and wellness. With two locations, NeuroSpa offers medical spa procedures, skin care, and nourishing products for both the body and brain. The spa’s goal was to increase exposure of its products and services among men and women, as well as reach the Latino community.

STRATEGY:

NeuroSpa partnered with Mnemonic, Effectv’s full-service creative agency, to develop compelling commercials to help achieve its goals. Then, to complement these goals and the creative strategy, Effectv developed a multiplatform campaign that specifically targeted men, Spanish-speaking men and women, and “power elites,” a group made up of prosperous and influential households. The campaign launched in November 2021.

SUCCESS:

NeuroSpa saw remarkable results from the data-driven campaign. In Q1 2022, the campaign reached its target audience on traditional TV with an average frequency of 8.4. In the same quarter, the streaming portion of the campaign delivered 60,133 impressions and generated 262 hours of total viewing time, all in the communities that matter most to their locations.

We also measured the website traffic coming specifically from within their campaign geographies and found that period-over-period new users increased 25% and direct and organic sessions increased 43.5%.