OVERVIEW:
One of the best ways to keep up with the demands of the global economy is to have a strong basis in science, technology, engineering, and math – or STEM. Metropolitan Nashville Public Schools, which operates a number of STEM magnet schools, wanted to reach parents and students near those schools and offer an opportunity to learn more about what STEM schools had to offer.
STRATEGY:
The district worked with Effectv to deliver an advertising and awareness campaign to a distinct set of ZIP codes. Geographically targeted television advertising reached viewers on networks like ABC Family, Nickelodeon, and Lifetime.
SUCCESS:
The school district achieved its objective of engaging with residents in the neighborhoods around the STEM magnet schools.