In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Effectv Blog
September 13, 2020
Today, it is more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer. Brands in 2020 are making significant changes to their creative and in some more extreme cases their brand and logo. These...
Submitted By: Lee Singletary and Chris McGinnis
September 1, 2020
The Q2 2020 edition of The TV Viewership Report (TVR) explores viewership trends compared to the same period last year. While stay at home orders eased up and audiences adjusted to a “new normal,” TV viewership showed growth with Comcast households consuming 8.5 billion hours of TV viewing. That’s...
Submitted By: Buck Cram
August 18, 2020
TV has a proven effect on election outcomes. But TV has changed. In addition to traditional viewing via cable and satellite, over-the-top (OTT) streaming services are now a popular and growing media type. Together, TV and OTT offer full-funnel outreach capabilities and are important components of a...
Submitted By: Effectv Blog
July 29, 2020
This year, LGBTQ+ Pride celebrations worldwide felt different, for many reasons. While brands showed their support through inclusive creative and messaging, bigger news came last month in the form of a Supreme Court ruling on job discrimination. There was much to celebrate this June, but still so...
Submitted By: Lee Singletary
July 22, 2020
Brands are making more regionally-targeted video buys, especially in the current environment, as states in the U.S. begin lifting pandemic-related restrictions at different speeds. The need for advertisers to target relevant messaging to local audiences means that locally-focused OTT and VOD...
Submitted By: Melissa Hutter and James Rothwell
July 8, 2020
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement. With consumers spending more time at home, we have seen an increase in TV viewership throughout the day compared to the same time last year. Despite the pause...