As Sports Programming Shifts, So Do We

Ensuring Audience Continuity for our Valued Advertisers

Submitted by Effectv Blog
March 24, 2020

With average live viewership of 91% and 115,000 hours of sports programming available on cable¹ – it goes without saying that these high-profile programming options have been a great way to put your business front-and-center during all the action. But what happens now that certain sports programming is unavailable as a result of unforeseen postponements and cancellations?

For advertisers seeking replacements for advertising planned for NBA, NCAA men’s and women’s basketball, the NHL and Major League Baseball, we are recommending available non-sports options to reach much of that same audience. Among sports fans, over 90% of their viewing is of non-sports programming². Effectv advertisers benefit from media plans that are audience-centered, ensuring you can reach that same sports viewer across other programs, platforms and devices. In short, we’ve got you covered.

Using viewership data insights, we can quickly and intelligently revise schedules for you to include alternative networks and programs watched by those same sports fans. This allows you to have seamless audience reach – ensuring your valuable media investment remains intact and your brand stays top-of-mind during this time of optimal viewer engagement.

Now more than ever, in neighborhoods, regions and across our full enterprise, viewers are relying on Comcast’s products for critical news and information as well as levity and entertainment. Our commitment to you, a valued Effectv advertiser is to continue to maximize your audience reach through data-driven insights, quick turnarounds and reporting metrics that will help you navigate this changing landscape to sustain and grow your business.

Please contact your Effectv account executive directly to manage and optimize these unique sports programming shifts. You can also always reach out to us at 1-888-877-9799.


Source: 1 Sources: 1. Nielsen National TV View. Calendar year 2019. Sports Events rating comparison of Live and Live+7. Nielsen NPOWER, CY 2019, ALL SN-SE-SC-SA Program Types 2. Comcast Internal Data, 2Q19, based on viewing by sports enthusiasts.



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