Backpacks for a Bright Future

Submitted by Lee Singletary
August 8, 2018

All kids should have access to a bright future, and for kids living in poverty, proper school supplies can make all the difference. That’s why Effectv is supporting the Kids in Need Foundation to provide backpacks and supplies to disadvantaged children.

Over the past several months, Effectv employees have participated in backpack building events across the U.S. To date, we’ve filled 2,600 backpacks with school supplies and information on Comcast’s Internet Essentials Program for kids headed back to school this year. We accomplished this across five events in Effectv offices in New York, New York; Englewood, Colorado; Bethesda, Maryland; Quincy, Massachusetts; and Sacramento, California.

Now through September, employees will personally deliver the backpacks to schools in the most underprivileged communities. Follow along on social media as we visit each school!

About The Kids In Need Foundation

The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed $1 billion in school supplies, directly benefiting 6.2 million students and 200,000 teachers in 2017. For more information, visit, and join us on Facebook, Twitter, and Instagram: @KidsInNeed


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