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In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Michelle Boczonadi
Friday, February 28, 2020 - 13:10
This NADA Show was one of the most exciting in recent memory: great energy, strong attendance, standout speakers, and a showroom floor absolutely buzzing. As I was walking the NADA Show floor to speak with auto marketers from around the country, I encountered three recurring themes that will likely...
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Submitted By: Lee Singletary
Tuesday, February 18, 2020 - 09:11
Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared their insights into advanced advertising, the next generation of car...
Submitted By: Kevin Bacon
Friday, February 7, 2020 - 08:55
In the past two years, use of over-the-top (OTT) services, which Effectv defines as content delivered over an internet connection, has increased 79%*.
As subscription services and ad-supported applications have given viewers new and flexible ways to consume their favorite content and the rise of...
Submitted By: Chris McGinnis and Lee Singletary
Wednesday, February 5, 2020 - 11:19
Television was first introduced in the late 1920s and, since then, has evolved to mean much more than the single screen that brought the family together after dinner to watch a handful of shows. Today, TV means different things to different people. 
For some, TV is the big screen in the room...
Submitted By: Kat Pilnick
Wednesday, January 22, 2020 - 09:52
Brand safety is an ongoing concern for today’s advertisers, with 60% of marketers saying it’s a serious problem for their advertising efforts.
Behind these concerns is a proliferation of disreputable websites and content – nearly 10% of digital ad impressions are surrounded by unsuitable content –...
Submitted By: Jared Solow and Joe Alesi
Thursday, January 16, 2020 - 13:52

 
We’re all different. Different strokes for different folks, right?
Brands have a general idea of who their target audiences are, but members of those audiences will intrinsically have different and unique needs and wants. While two different people could use an advertiser’s products, they...