In Focus Blog

In Focus is Effectv's blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Effectv Blog
July 29, 2020
This year, LGBTQ+ Pride celebrations worldwide felt different, for many reasons. While brands showed their support through inclusive creative and messaging, bigger news came last month in the form of a Supreme Court ruling on job discrimination. There was much to celebrate this June, but still so...
Submitted By: Lee Singletary
July 22, 2020
Brands are making more regionally-targeted video buys, especially in the current environment, as states in the U.S. begin lifting pandemic-related restrictions at different speeds. The need for advertisers to target relevant messaging to local audiences means that locally-focused OTT and VOD...
Submitted By: Melissa Hutter and James Rothwell
July 8, 2020
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement. With consumers spending more time at home, we have seen an increase in TV viewership throughout the day compared to the same time last year. Despite the pause...
Submitted By: Chris McGinnis
July 2, 2020
The PGA Tour was one of the first sports in the United States to resume airing live events, returning June 11th after a three-month hiatus due to the COVID-19 outbreak. For the remainder of the 2019-2020 PGA Tour, all events will be televised without spectators until further notice.
With all other...
Submitted By: John Brauer
June 28, 2020
Advertisers today have many opportunities to use insights from data to reach their audiences. With these opportunities, we’ve found that many marketers are tempted to shift greater and greater portions of their budgets down the advertising funnel, to reach the “right” consumers close to the point...
Submitted By: Effectv Blog
June 18, 2020
In response to the coronavirus health crisis, the death of George Floyd most recently and the unrest seen in communities across the country, companies and brands all over the world are taking a stand on racial inequality and social injustice. Some are getting it right, but others are struggling to...